Future-proof your content!

As an online retailer you’re always looking for ways to increase sales — like optimising your site, finding new market opportunities, and talking to your customers in a relevant, relatable way.

If you want to be able to respond quickly to new opportunities and improve your commercial performance, there’s one thing you really need: flexible, streamlined content.

With content that’s really well organised it’s much easier to unlock new markets and achieve higher conversion via your website, social commerce, marketplaces, Internet of Things (IoT) or rich snippets in Google Search.

Contextual commerce is coming: customers are increasingly researching and buying products and services away from your site. Social media, apps and other channels are stealing more and more of your customers’ attention

To compete effectively you need to go where your customers are and actively grab their attention. At the same time, you don’t want to waste effort by developing custom-made content for each individual channel.  

To create a consistent user experience across all your touchpoints, you need to create channel-neutral content that you can publish wherever you like, as much as you like. Your content should be able to move freely, not be stuck on your web pages.

I can help you free up your content and make it accessible. I do this by setting up solid but flexible core content processes. This creates the platform you need for successful conversion in current, future and as yet unknown marketing channels.

I operate at the intersection of marketing, sales and technology. I get hired by e-commerce managers and directors who want to significantly improve their brand’s digital firepower and sales.

Working as your Content Director, I organise and motivate the necessary resources to solve current challenges, while creating the right conditions to generate new digital sales opportunities.

How do I speed up the process of getting my products live on my site?

How do I put my content live in all my countries at the same time?

Local markets tell me that our translation quality could be better. How do I fix this?

I want to improve my user experience / personalisation / content marketing, but where do I start?

I come to your office for a short initial sprint, during which I identify the needs of the various stakeholders and the current status of your team, technology and processes.

We work together to plan how to get from where you are to where you want to be.

Thanks to my international knowledge network, I can pull in the experts and agencies you need to achieve your goals.

I’d love to hear about your business’s challenges and ambitions. Please mail me for a free consultation. I’d also love to talk to you if you want to hire me to speak at your conference or inspirational congress.